Understanding the effectiveness of your marketing efforts is key to success. In this tutorial, we'll navigate through the process of checking the statistics for your email campaigns, giving you valuable insights into how your newsletters are performing.
1. Navigating to email campaign statistics
To begin, log in to your Wix dashboard and navigate to the Marketing & SEO section in the left-hand side menu. Underneath, you'll find the Email Marketing tab. Click on it, and then scroll down to locate "Email Marketing Campaigns." This section will display a list of the emails you've recently sent out.
2. Understanding the statistics
Let's break down the statistics you'll find there:
Deliverability: This indicates how many recipients successfully received your email.
Open rate: The percentage of recipients who opened your email.
Click rate: The percentage of recipients who clicked on links within your email.
Bounce rate: Emails that were not successfully delivered, indicating issues with recipient email addresses of spam filters.
Spam complaints: Instances where recipients marked your email as spam.
Website visits: See how many users visited your website through your email campaign.
Site sessions: Understand the number of sessions generated, providing insight into user engagement.
Clicks by device: Gain insights into the devices recipients used to interact with your email.
Link clicks: Identify which links within your email garnered the most engagement.
3. Managing recipients
Towards the top on the same page you will find a tab 'Email recipients'. If you visit that tab, you will see a list of emails based on the filter selected:
Sent: Identify which recipients the email was sent to.
Delivered:Â The list of recipients who successfully received your email.
Opened Determine who opened your email.
Clicked: Track recipients who clicked on links.
Bounced: Address bounced emails to maintain list hygiene.
4. Social media insights
If you want to easily share newsletters on social media, Wix provides insights into social statistics. Track the performance of your email campaign across different social channels, monitoring clicks and link engagement.
With Wix's user-friendly interface and comprehensive statistics, you can gain valuable insights into your campaign's performance, allowing you to refine your approach and drive better results. Next time you send out an email campaign, remember to leverage these insights to enhance your marketing efforts and connect more effectively with your audience.