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  • Writer's pictureJana

5 essential strategies to get found on Google

In today's digital age, being found on Google is crucial for any business looking to attract clients and grow their brand. With millions of searches happening every day, a strong online presence can make all the difference. To help you get started, here are five essential strategies that every service business owner should implement to improve their visibility on Google:

1. Optimise your website for search engines (SEO)

Search Engine Optimisation (SEO) is the foundation of getting found on Google. Start by conducting keyword research to identify the terms and phrases potential clients are using to search for your services. These might be different from the words you would use. Ask your clients for an opinion, gather as much information from your existing clients as possible. Incorporate these keywords strategically into your website's content, titles, headings, and meta descriptions. Ensure your website is mobile-friendly and loads quickly, as these are critical factors for Google rankings as well.

2. Claim and optimise your Google My Business (GMB) listing

If you haven't already, claim your 'Google My Business' listing. It's a free tool that allows you to manage how your business appears on Google Search and Google Maps. Ensure your listing is complete with accurate business information, high-quality images, and a compelling business description. After the initial setup you will also need to regularly post updates to your profile, to keep it active. Encourage satisfied clients to leave reviews on your listing, as positive reviews can boost your visibility.

3. Create high-quality, relevant content

Content is (still) king in the digital world. Regularly publish high-quality, informative, and engaging content on your blog. Address common questions and challenges your target audience faces, answer questions, provide guidance and advice. Content that provides value not only attracts organic traffic but also establishes your expertise and authority in your field.

4. Implement local SEO tactics

If your business serves a specific geographic area, implementing local SEO strategies is essential. And it's also easier to rank higher locally than globally. Ensure your business's name, address, and phone number are consistent across all online platforms, including your website, GMB listing, and local directories. Encourage client reviews on local (national) platforms as well. Create location-specific content and optimise it with local keywords to increase your chances of appearing in local search results.

5. Engage on social media

A strong social media presence can complement your efforts to get found on Google. Share your content on social media platforms, engage with your audience, and encourage sharing. Social signals, such as likes, shares, and comments, can indirectly influence your website's search engine ranking.

Remember that SEO is an ongoing process. Google's algorithms change regularly, and your competition evolves, so it's essential to stay updated and adapt your strategies accordingly. By implementing these five strategies, service business owners can enhance their online presence and increase their chances of getting found by potential clients on Google.


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