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How one nail & beauty salon now easily books clients online

Misha was looking to upgrade her basic website so that it would match her brand, her ambition and most importantly - allow her clients to easily book appointments online. The challenge was to incorporate multiple people into her booking system, each having their own working hours, and a different set of services. Oh, and the website needed to be launched in two languages (English and French)!

With each day that she didn't have an easy online booking system, she knew that she was missing out on generating business. And she didn't want to spend time getting back to clients who contacted her, proposing dates and times that didn't work, and facing last-minute cancellations or double bookings. Here's how we solved that!

In short

  • Client: Misha Nail & Beauty Salon

  • Deliverables: multilingual website with an online booking system for a staff of five people with very different schedules

  • Duration: two months

Result

  • Professional design, user-friendly website, focused on client booking

  • Mobile-friendly: responsive on tablets, mobile etc.

  • SEO: fully optimised for search, she is now nr. 1 for local nail salons on Google

  • App for the client to manage bookings and respond to messages on the go

How we did it: step by step

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  1. Mapping out the exact requirements (functional, visual, etc) so that I could prepare a project proposal. Once that was accepted, we moved to phase 2.

  2. Gathering of materials: this is where the client gathered all the materials (branding assets, website content, photos, translations and links)

  3. Proposal of 3 initial web design concepts and web development. Once the client chose the concept she liked the most, I built out all the pages, including the booking system, as well as search engine optimisation for the keywords we chose together.

  4. Setting up of services under several categories - a total of 63! Each with a different price, duration, buffer time, staff member and availability

  5. Multilingual: once the website was completed, I created a version in the second language (this avoids inefficient web build, if changes are still made on the first language).

  6. Back-end booking system setup, staff setup, working hours and payment options.

  7. Creation of a professional email account and setting up of email confirmations, cancellations, invoices etc.

  8. Website testing and approval by client.

  9. Training on the web management system (Wix) and guidelines on basic SEO.

Feedback from the client

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"I was so lucky to get Jana to do my website for my new nail and beauty salon. She is so professional, effective, fast and nonstop helpful. I would be able to set up my business without her. The reservation system works perfectly which is my lifesaver. She wants everything pixel perfect and doesn't hesitate work over the clock to make it happen. I can't recommend her enough."

Package & investment

If you're interested in upgrading your business and getting a similar result, here's the package I propose:

  1. Web design and development: homepage plus up to 5 additional pages

  2. Online booking system for up to 5 team members, max 30 different services, organised in different categories, each with a photo, title, description, duration, price, buffer time, automatic / manual approval of appointment

  3. Contact form, subscriber form, gallery page

  4. Photo sourcing

  5. Payment setup (online by credit cards, Paypal and/or Twint, or offline - after the appointment), invoicing and business information setup

  6. Email confirmations and cancellation notification (note: these can be edit but design cannot be customised; your professional gmail account can be connected, or purchased)

  7. Search engine optimisation

  8. Domain (comes with Wix) or connecting your existing domain, if you already have one

  9. Training on Wix

Not included: Wix business plan (starts at cca. EUR 10 per month, depending on the plan and discount). You provide the content of the website (text, images, a list of services, prices etc.)
 

Investment: 5'000 CHF
(I also accept USD, EUR, GBP and CAD)

See more web design options below.

All design options

BASIC

  • Simple website with a few different sections on the homepage or subpages (intro, about, a list of services, contact)

  • Contact form

  • Reflects your branding, style and image

  • Fully mobile responsive

  • 1h training on Wix

  • For ongoing support after launch, check my monthly packages

CHF 1'000 + Wix hosting

(USD/EUR 1'000)

STANDARD

  • Homepage plus max. 5 subpages 

  • Contact forms

  • Email sign-up forms

  • Online booking system (for services)

  • Integration with your Google Calendar, Calendly or other scheduling system (for meetings)

  • Reflects your branding, style and image

  • Fully mobile responsive

  • 1h training on Wix

  • One month support after launch; for support after that, check my monthly packages

CHF 2'000 + Wix hosting

(USD/EUR 2'000)

PREMIUM

  • More than 6 pages

  • Multiple contact forms

  • Multiple email sign-up forms and email funnel setup

  • Online booking system (for services)

  • Online payment system

  • Search engine optimization

  • Multilingual

  • Integration with your Google Calendar, Calendly or other scheduling system (for meetings)

  • Reflects your branding, style and image

  • Fully mobile responsive

  • 1h training on Wix

  • Two months support after launch; for support after that, check my monthly packages

CHF 5'000 + Wix hosting

(USD/EUR 5'000)

Contact me to get started

Thanks! I'll get back to you shortly.

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