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  • Writer's pictureJana

Website foundations: 5 things every business owner must do before building a website

In today's digital landscape, having a professional website is vital for any business. It serves as a virtual storefront, enabling you to reach and engage with potential customers at any moment. However, before diving into the website development process, there are several important considerations that business owners need to ensure - let's explore these five key things.

1. Define your goals and objectives

Before starting any web development project, it is crucial to define your goals and objectives for the website. Ask yourself: What do you want to achieve with your website? Are you looking to drive online sales, generate leads, provide information, or enhance brand visibility? Perhaps all of that? Which one will be a priority? Understanding your goals will guide the entire website development process and ensure that your website aligns with your business objectives.

2. Identify your target audience

A successful website is one that caters to the needs and preferences of its target audience. Take the time to identify and understand your target audience before building your website. Conduct market research, analyze demographics, and create customer personas. This knowledge will help you design a website that resonates with your target audience and provides a seamless user experience.

3. Plan your website structure and navigation

A well-organized website structure and intuitive navigation are key. Consider how you want to structure your website and plan the main pages, subpages, and categories. Ensure that the navigation is logical and easy to follow, allowing visitors to find the information they need quickly. A clear website structure and user-friendly navigation will enhance user experience and encourage visitors to stay longer on your site and most importantly - book your services or buy your products.

4. Content strategy

Content is the backbone of any successful website. Before building your website, establish a content strategy that aligns with your goals and target audience. Determine what type of content you will include, such as blog posts, social media posts, videos, or case studies. Create a plan for content creation and ensure that it is informative, engaging, and optimized for search engines. A solid content strategy will help attract and retain visitors and establish your authority in your industry.

5. Mobile responsiveness

Nowadays mobile devices dominate internet usage, so making your website mobile-responsive is crucial. Your website should adapt seamlessly to different screen sizes and resolutions, providing a positive user experience across all devices. Mobile responsiveness not only enhances user satisfaction but also plays a significant role in search engine rankings. Google prioritizes mobile-friendly websites, so optimizing for mobile responsiveness is essential for visibility and user engagement. Most modern content management systems will allow for a fairly easy way to handle this aspect

Building a website requires careful planning and preparation. By ensuring these five key considerations before starting web development, you can lay a strong foundation for a successful website. Define your goals, understand your target audience, plan your website structure, develop a content strategy, and prioritize mobile responsiveness. By taking these steps, you will be well-equipped to create a website that effectively represents your business, engages your target audience, and contributes to your overall success.

If you'd like help working on the above-mentioned foundations or want help with your web design, please contact me.


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